Why we
created GoIRL

I stepped away from the network marketing industry in 2015, fully believing I would never return.

I had experienced success in the industry, but I had also witnessed some significant changes. After a strong run with a company from 2014 through mid-2015, I found myself confronted with business practices that no longer aligned with my values. I made the decision to walk away—with my integrity intact—and focus on other areas of my life and career.

My story, however, started long before network marketing.

My roots are in the music and entertainment industry. I’ve been incredibly fortunate to spend years traveling the world, working in music, skateboarding, photography, and touring with rock bands. It gave me the opportunity to experience different cultures, meet extraordinary people, create lifelong memories, and build a life around things I genuinely loved.

Then, in 1998, a good friend of mine, introduced me to network marketing.

I was immediately fascinated by the possibilities. It wasn’t simply the idea of residual income that attracted me—it was the personal development, the optimism, the friendships, and the belief that ordinary people could create extraordinary lives.

For the first time, I saw a business model that could potentially give me greater freedom without requiring me to give up the lifestyle I loved.

My first attempt was a complete failure.

But that failure taught me something incredibly important: I believed I had what it took to succeed; I simply hadn’t found the right vehicle yet.

My second opportunity, the experience was completely different. I achieved significant success, earning well into six figures within my first year and ultimately building that success into seven figures.

That experience showed me what was possible when the right people, the right opportunity, the right timing, and the right mindset came together.

Eventually, my path shifted again. I stepped away from network marketing and returned to one of my greatest passions—photography. I had the opportunity to travel the world with rock bands, documenting incredible moments and doing something I truly loved. At the same time, I explored affiliate marketing and other entrepreneurial opportunities that allowed me to maintain the freedom and lifestyle I valued.

When I returned to network marketing in 2014, however, I began noticing something different.

The industry that had once introduced me to personal growth, big dreams, friendships, fun, and possibility seemed to be changing. Too often, I saw people competing against one another instead of supporting one another. Friends argued over whose company was better. Communities became divided. The sense of excitement and camaraderie that originally attracted me to the industry was slowly being replaced by competition and negativity.

That was never what I believed this industry was supposed to be about.

For me, it had always been about people.

It was about personal development. Experiences. Relationships. Freedom. Creating memories. Helping people discover what they were capable of and giving them an environment where they could grow personally, professionally, and financially.

For years, I believed that chapter of my life was finished.

Then conversations with a couple of close friends changed my perspective.

We began talking about what this industry could look like if we approached it differently—if we could bring back the excitement, community, personal development, adventure, and genuine human connection that made it so powerful in the first place.

Those conversations eventually became a much bigger vision.

I believe we are entering a period of enormous change worldwide. People are looking for more than another business opportunity. They want experiences. They want community. They want personal growth. They want freedom. And most importantly, they want to feel connected to something real.

That is why I’m stepping back into the ring.

I’m far less interested in where we’ve been than I am excited about where we’re going.

The goal now is bigger than simply building another company. We have an opportunity to create a global community and a powerful movement centered around people, experiences, personal development, adventure, relationships, and creating memories that actually matter.

We have the opportunity to build something different.

Something people are proud to be part of.

Something fun again.

Something real.

And I believe we’re just getting started.

Throughout my life, I've believed in a few simple principles: work hard, give everything you've got, treat people right, and help others succeed along the way.

Those beliefs have shaped my career, my relationships, and the way I've approached just about everything I've ever done.

I've been fortunate to experience tremendous success in the network marketing industry. Over the years, I've helped build organizations around the world, achieved some of the highest leadership positions in multiple companies, and trained hundreds of thousands of people across five continents.

I've had opportunities to achieve milestones that had never been reached before. In one company, I advanced to its highest international leadership rank in just 11 months. In others, I became the fastest person to reach some of their top positions. I was even part of a leadership team that helped grow a company to the point of becoming publicly traded on Nasdaq.

But when I look back on those experiences, the titles, achievements, and financial success aren't what stand out to me the most.

It's the people.

The friendships I've made. The places I've traveled. The lives I've had the opportunity to influence. And perhaps most importantly, watching people discover potential in themselves they never knew existed.

I've always believed that true leadership isn't about how successful you become. It's about how many other people you help become successful along the way.

That's what I've loved most about this industry.

There's something incredibly rewarding about watching someone go from having very little confidence in themselves to becoming a leader who inspires thousands of others. I've had the privilege of mentoring and developing some of the industry's most successful trainers and leaders, many of whom have gone on to make an enormous impact of their own.

And to me, that's what it's all about.

When one person succeeds, it should create opportunities for others to succeed too.

I've never believed that success has to come at someone else's expense. The best organizations, the strongest relationships, and the greatest opportunities are built when people genuinely want to see each other win.

Unfortunately, over time, I've watched parts of the network marketing industry move away from that philosophy.

What should have been an environment of encouragement, friendship, teamwork, and opportunity too often became focused on competition, division, and negativity.

People who should have been supporting one another were suddenly working against one another. Friendships became strained over business decisions, and somewhere along the way, much of the fun and excitement that originally made this industry so special began to disappear.

That's not what drew me to network marketing, and it's certainly not what kept me involved for so many years.

For me, it was never just about the money.

It was about creating opportunities. Building relationships. Traveling the world. Meeting incredible people. Growing personally and professionally. And having the freedom to enjoy the life we work so hard to build.

Outside of business, I've always had a passion for adventure and making the most out of life.

Whether it's snowmobiling, skydiving, scuba diving through shipwrecks, riding jet skis in big water, or getting together with friends for pickleball, football, or volleyball, I've always believed life is meant to be experienced.

Some of my greatest memories haven't come from business accomplishments. They've come from the experiences I've shared with people along the way.

And as much as I enjoy adventure, nothing matters more to me than family.

Being a father has helped shape my perspective on what real success means. At the end of the day, the ability to be present for the people you love and create meaningful memories with them is worth more than any title or recognition.

I've also been fortunate to spend time giving back, including working with orphanages and helping provide clothing for children in the Philippines. Those experiences reinforced something I've believed for a long time: the greatest fulfillment in life comes from making a difference in the lives of others.

All of these experiences have shaped the way I look at the future.

After decades of building businesses, developing leaders, and traveling the world, I've come to realize that what people are searching for today goes far beyond another opportunity to make money.

People want connection.

They want friendships, experiences, personal growth, and a genuine sense of belonging.

They want to be surrounded by people who encourage them, believe in them, and celebrate their successes.

And they want to have fun again.

That's why the vision behind GoIRL is so exciting to me.

This isn't about creating another company that divides people. It's about building a community that brings people together.

A place where it doesn't matter what company you're involved with, what background you come from, or where you are in life.

A place where people can build real friendships, develop personally and professionally, experience new adventures, and help one another grow.

I believe we have an incredible opportunity to bring back something that's been missing for far too long.

Real relationships. Real experiences. Real community.

And an environment where people genuinely want to see each other succeed.

I've spent much of my career helping people build successful businesses.

Now, I'm excited about helping people build something even more important—an extraordinary life filled with meaningful relationships, unforgettable experiences, and memories that last forever.

Because at the end of the day, success means a whole lot more when you have great people to share it with.

And I believe the best is still ahead of us.

Everything is Better In Real Life.